Gamification – conveying learning content in a playful way
Gamification is a technique in which game mechanics and elements are embedded in non-game contexts to encourage or motivate behaviors or processes.
The idea behind gamification is that game mechanics and rewards that work to motivate in games also work to motivate employees or to provide a better understanding of certain topics or technologies.
Learning game for the Audi product development process
It explains the product process to employees so successfully that it is now part of the mandatory learning content for purchasing.
Although the associated workshop lasts several hours, the feedback has been extremely positive. Participants play through the game, know the product development process afterwards, and still have fun.
